NFL Tampa Bay Buccaneers franchise QB Tom Brady recently made a promotional video with NCAA athletes for the BRADY brand. He wants to launch his clothing brand by exploring the Name, Image and Likeness (NIL) space with NCAA athletes. The company released a statement Thursday saying the plan gives young players a platform to represent themselves.
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The company’s clothing will be available in select Nordstrom stores from January 19 and will also be available at bradybrand.com on January 12. While talking about the featured athletes, Brady enthusiastically states that all of them perfectly represent his brand’s ethics. He also praises their work ethic and admires the drive they displayed in their early years as a professional player. He shines by declaring: “That these ten athletes represent our first Brady campaign is really special.“
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Revealed NCAA football athletes include Georgia Bulldogs player George Pickens and Coastal Carolina QB Grayson McCall. It also featured stars from different sports like tennis player Patrick Zahraj, basketball player Sheduer Sanders among 5 other athletes.
Tom Brady is preparing the next generation
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The brand also revealed its intention to deliver a performance apparel system across all businesses by applying professional sports-level innovation and engineering. The company was co-founded by Brady with entrepreneur Jens Grede who also works with Kim Kardashian as CEO of SKIMS. Dao-Yi Chow will be the lead designer for Brady, a well-known figure in the fashion industry.
An influential athlete like Brady stepping out in his clothes is a big step. While his greatness on the soccer field is undisputed, the fashion industry will be a whole different ball game. The experts he brought in have this experience to grow and make his idea thrive into a big brand.
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It remains to be seen whether this operation will be successful or not. But Brady has a signature look and power that is untouchable to most American athletic athletes. So, in the meantime, the anticipation continues to grow and expand globally.
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