The Genelec masterclass series will feature a session with producer, engineer, educator and inventor George Massenburg

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NATICK, MA – Since 2019, the Genelec family in Latin America has been organizing online seminars in Spanish known as Genelec Masterclasses. Today, the US team at Genelec Inc. has put together its own series of Genelec masterclass sessions in English, the first of which will feature pioneering producer, engineer, inventor, designer and educator George Massenburg. The session, titled “Inspiration and Motivation in the Emerging Music Recording Industry”, will take place live on YouTube, Facebook and LinkedIn on Friday, October 29 at 1 p.m. EDT and will then be archived on Genelec’s YouTube channel. The one to two hour chat will cover George’s career and his approach to his work, revealing what makes him one of the most successful figures and voices in audio today.

George Massenburg has participated (individually and collectively) in over four hundred recordings over the past 45 years. His studio work earned him international recognition and several GRAMMY® awards as well as the Technical GRAMMY in 1998. In 1982 he founded George Massenburg Labs (GML), a pioneering audio electronics company that launched a wide range of innovative recording technologies, all based on his original designs. Awarded an honorary doctorate in music by the prestigious Berklee College of Music in Boston, George was also awarded the Gold Medal from the Audio Engineering Society in 2008. In 2013, he obtained a patent in the United States (thus than in other countries) for a variable exponent averaging detector and dynamic range controller. He is also a member of the National Recording Preservation Board of the Library of Congress and an advisor to the Committee for Library Information Resources. George is the Technical Director of META (the Music Engineering Technical Alliance), a strategic union of music producers and engineers dedicated to the highest standards in audio and music delivery. Currently, George is Associate Professor of Sound Recording at the Schulich School of Music at McGill University in Montreal, Quebec, Canada, and a guest lecturer at Berklee College Of Music in Boston and Valencia, Spain, and at the University from Memphis to Memphis, TN. He and his wife Cookie Rankin live in Montreal, Quebec.

Future Genelec Masterclass sessions are in the works, featuring the most fascinating and accomplished figures in audio. Stay tuned for more events from Genelec.

YouTube event link: https://youtu.be/Rmf5U0A709k
Facebook event link: https://www.facebook.com/Genelec/posts/10159304903908673
Linkedin event link: https://www.linkedin.com/video/event/urn:li:ugcPost:6857332626487816192/


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