How Indians Choose Local Furniture Over Home Decor


New Delhi: Today, many homeowners are developing a strong preference for local furniture over imported products, and notable changes can be seen in consumer buying habits, with home decor brands promoting regional craftsmanship and local skills and materials.

Additionally, as people and businesses begin to turn in on themselves to improve their comfort and well-being, the demand for bespoke handcrafted products has increased markedly. This new admiration for local brands, in part fueled by the pandemic, has propelled furniture designers on the rise and to come up with designs whose quality, detail and ergonomic comfort are up to international standards.

These developments in the furniture industry have also led many textile and furniture companies to do business overseas to establish retail outlets in India for a widely traveled consumer base.

Suman Sharma, Director and Business Leader, Mangrove Collective, said, “The act of making furniture requires a striking balance between ergonomics (comfort), carpentry details (craftsmanship), functionality and beauty. . We believe that the products have an emotional connection. with the owners, and therefore, they must add value. The power of craftsmanship and technology should be used when necessary, and products should be made using responsibly sourced and sourced materials. Although one is limited only by one’s imagination, looking at products and processes in new ways, designers across the country can develop products that celebrate craftsmanship, to bring joy to any person. what space they live in. “

Infuse character: It’s easy enough to create a Pinterest version of what a space should look like, but how do you inject some character into it? A lookalike version is easy, but what really gives a space depth is its character and the way it resonates with its surroundings. The personalization of a product becomes an extension of the personality and taste of the customer, thus offering a new window of possibilities. Most importantly, it is a testament to the vision synergy between the designer, furniture maker or craftsman and owner in co-creating the item, resulting in a masterfully crafted high quality piece.

For a country like India, which is home to a source of artisan traditions, we have at our disposal a tremendous opportunity to integrate indigenous expertise with modern engineering to develop ergonomic and beautiful furniture. By reappropriating indigenous and obscure craftsmanship, local brands breathe new life into them, reinterpreting and adapting these skills to contemporary life.

Quality: Knowing how to make quality furniture also requires an in-depth exploration of the raw materials that can be used and how they can be incorporated into our traditional trades and techniques. For example, cane weaving is a revered tradition that dates back centuries, but in recent times the craft is seeing a resurgence in its application. With the integration of modern technology, cane weaving can be harnessed today to develop comfortable and highly durable furniture suitable for our tropical climate and context.

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Posted on: Thursday, December 30, 2021, 7:19 a.m. IST

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