Ford Appoints Doug Field Chief Advanced Technology and Embedded Systems Officer | Business



DEARBORN, Michigan – (BUSINESS WIRE) – Sep 7, 2021–

Ford Motor Company today appointed Doug Field as the company’s director of advanced technologies and on-board systems as it continues to advance its Ford + growth plan.

Field joins Ford after working at Apple, where he served as Vice President, Special Projects. Prior to that, he was Senior Vice President, Engineering, at Tesla. His appointment to Ford is effective today and he reports to Ford President and CEO Jim Farley.

“Doug is one of the world’s most respected engineering and product design leaders and has been a driving force behind groundbreaking products in automotive, technology and mobility, including at Apple, Tesla and Segway, ”said Farley. “His talent and commitment to innovation that improves customer lives will be invaluable as we build our Ford + plan to deliver exceptional products, ever-active customer relationships and ever-improving user experiences. We are delighted that Doug has chosen to join Ford and help write the next incredible chapter for this great company. “

Field will lead Ford’s on-board software and hardware organization, which currently includes vehicle controls, corporate connectivity, features, integration and validation, architecture and platform, technology ‘driving assistance and digital engineering tools. This includes:

  • Lead the design, development and implementation of the Blue Oval Intelligence technology stack for Ford, Lincoln and Ford Pro products to create intuitive and always-on experiences for customers
  • Provide customer-centric attributes, technologies and functionalities, such as infotainment, navigation, driver assistance technology, connected services and vehicle cybersecurity
  • Develop scalable technology platforms that can be deployed across all Ford products worldwide
  • Lead and manage relationships with key technology partners and the digital developer ecosystem
  • Key Ford Power-Up Live Updates To Delight Customers, Improve Quality And Reduce Costs

“I am delighted to join Ford as it embraces a transition into a new, complex and fascinating time in the automotive industry,” said Field. “It will be a privilege to help Ford deliver a new generation of experiences based on the transition to electrification, software and digital experiences and autonomy. I am committed to helping the team make these experiences transparent, enjoyable and constantly evolving over time.

Field will partner closely with Hau Thai-Tang, Ford’s chief product platform and operations manager, to create the next generation of Ford connected products and experiences. Thai-Tang will continue to oversee product development, purchasing, design, research and advanced engineering, EPLM / D-Ford, advanced manufacturing and Ford Ion Park.

“Doug’s track record of innovation and expertise with in-vehicle systems will help Ford accelerate the development and implementation of our Blue Oval Intelligence technology stack,” said Thai-Tang. “I am excited to work with and learn from Doug as we bring our Ford + plan to life. “

For Field, this marks a return to Ford where he began his career as a development engineer from 1987 to 1993.

“I have always felt a deep connection with Ford. As far back as I can remember, Ford products have been a part of my life: F-150s on my father’s farm, a ’65 Continental that picked us up at my wedding and my thrill when I discovered the brilliant elegance of the design of the Model T, ”says Champ. “I am grateful for the opportunity to help the team build the next generation of iconic Ford vehicles and prepare Ford for the next hundred years.”

Field said his learnings and approach – developed over decades of product development in the automotive, mobility and tech industries – will inform his work at Ford.

“There is a set of common principles that unite companies that make products that change the world,” he said. “A fundamental approach to engineering, based on physics. A relentless pursuit of excellence in everything they do. An integrated way of thinking about all the disciplines that come together during the development of new products. And a sensibility to design, and why customers fall in love with products and brands. I am fortunate to have worked with teams and companies that embody these principles, and I know they will help create great products and experiences at Ford.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Mich., Committed to helping build a better world, where everyone is free to move around and pursue their dreams. The company’s Ford + plan for growth and value creation combines existing strengths, new capabilities and ongoing relationships with customers to enrich customer experiences and strengthen customer loyalty. Ford designs, manufactures, markets and services a full line of connected and increasingly electrified passenger and utility vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company aims for leadership positions in electrification, connected vehicle services and mobility solutions, including autonomous driving technology, and provides financial services through Ford Motor Credit Company. Ford employs approximately 182,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at

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SOURCE: Ford Motor Company

Copyright Business Wire 2021.

PUB: 07/09/2021 15: 00 / DISC: 07/09/2021 15:02

Copyright Business Wire 2021.

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