Bryan Daniels uses leftover malted barley from breweries to create sweet, healthy and eco-friendly snacks.
VIRGINIA BEACH, Virginia – A local entrepreneur has a unique take on making granola bars using a secret ingredient: local breweries.
Owner Bryan Daniels uses leftover malted barley from breweries to create sweet, healthy and eco-friendly snacks. He describes what is now a full-fledged business as “a happy accident”.
Daniels said his colleagues would buy him homemade granola bars. He made them in his kitchen using leftover grain from brewing his own beer.
“Through word of mouth, I ended up getting so many orders that I didn’t have enough grain to support them,” Daniels said.
It was the “aha” moment.
Daniels decided to visit the local breweries and ask if they had any leftover grain he could use for his granola.
They were more than willing to help, and that became the concept behind All the great artisan granola bars.
“The first brewery I went to, they brought me a bucket and that was literally the day I became a business,” Daniels said.
He works with over ten local breweries in nearly every town in Hampton Roads.
Daniels still cooks them in his home kitchen, but there are plans for expansion – he sees the concept working in any city with breweries.
It offers flavors such as Cranberry Almond IPA, Chocolate Cherry Stout, and Pumpkin Spice Oktoberfest.
These are sweet treats that put an emphasis on the environment. It fights food waste with every bar.
“Kill two birds with one stone,” Daniels said. “Pay attention to the brewers’ needs, but also reduce the environmental burden and prepare a good snack. “
All Good Craft granola bars are available every Saturday at the Old Beach Farmer’s Market in Virginia Beach.
You can also buy them online from the company website.
Editor’s note: The above video has been archived since November 7, 2019.