Automobile enthusiasm has many facets. Among them are high performance enthusiasts, for whom the sound of a 911 engine sounds like a symphony, and those with a sense of design, for whom cars are like sculptures in a gallery. However, living these dreams can be very expensive.
Video games have made the sensation of speed accessible to the public. On their traditional game consoles, kids, teens and the young at heart can practically blow up their dream cars on the world’s most popular circuits. But what about the people who caring more about the design of a car than its performance – and aren’t they console gamers, but car enthusiasts nonetheless?
DesignCar scratches the itch for make a beautifully designed car without worrying about track performance. The hyper-relaxed free app allows players to live the life of a designer and car collector virtually. The app provides players with design challenges and allows them to visualize their personal dream car for, say, a trip on the Pacific Coast Highway. Player design submissions are judged by the community and can earn them rewards.
With DesignCar, there is virtually no limit to the variety of cars, from the Porsche Taycan to the latest Audi or VW models. Almost all parts of the vehicle can be modified and adapted based on 3D models faithful to the original, and the individual dream cars can be staged for the community in a in-game photo mode.
DesignCar is a product currently in beta phase by Erik Miller and Nha Ha of Silicon Valley-based Porsche Digital, in cooperation with Territory Studio in San Francisco run by Marti Romances and the developers of UNIT9. Their vision is to make automotive enthusiasm more accessible and in doing so, help potential customers and brands to connect in a whole new way. Automotive companies and beyond, such as Rally, Turo, Porsche Drive, and The bus can create branded challenges to inspire players for their next road trip with friends or family. Brands can then offer unique rewards to players for successfully completing their challenges, further deepening the relationship between the two.
The beta app is currently being tested in the United States, and the existing gaming community is actively participating in continued development through feedback, for example, to balance gameplay mechanics. In the coming months, the team plans to deploy new additional content gradually, adding new features, cars and challenges before officially launching the game. DesignCar is open to any automotive brand and intended to offer players tangible gains in the future, such as gifts or discounts. Social characteristics will also be further developed so that players can visit each other’s car design collections.
The app allows anyone to shape their favorite cars to become a piece of theirs. personal art collection, a expression of their passion for the design language of automobiles. In the future, it could even be cars that have not yet been discovered on the road: when releasing a new model, DesignCar may at some point allow discover the car in the app even before it goes on sale. The automotive world is bigger than a race track. With DesignCar, players can create their own virtual car collection without owning a real garage and let their creativity run free. After all, not only the sound but also the design of a car are in fact art.
Make sure you download the DesignCar app from the Apple App Store or Google Play (only available in the US).