Global gaming giants Electronic Arts, Ubisoft and Rockstar are expanding their facilities in India. UK video game developers Kwalee and Splash Damage searched for talent here. Lila Games, founded last year by American and Indian gaming professionals and building a mobile shooter, will have its largest presence in Bengaluru. Fantasy sports platforms like Mumbai-based Dream11 are already on a dream run. Indian Ludo online platforms are gaining audiences all over the world. Nodding Heads’ game launched last year – Raji: An Ancient Epic – was a breakthrough for the country.
Biren Ghose, president of Technicolor India, an animation and game development company, says Karnataka alone has seen some 70 game startups emerge in the past two years.
Ashwin Jaishanker, co-founder and CEO of AutoVrse, which offers AR / VR (augmented reality and virtual reality) solutions for industrial training and now looking to create a game based on virtual reality, says the ecosystem of the gambling in India has changed in recent years as barriers to entry have been lifted.
This is in part because Unity and Unreal Engine – the two most widely used platforms for developing mobile and desktop games – have released their source codes. This, Jaishankar says, made it easy for game developers to create games at a faster pace.
Ubisoft’s studio Pune has over 1,200 people and has become the company’s second quality control department. The studio also houses a production team that co-develops several Ubisoft titles. The company’s website posts 36 vacancies in Pune, in areas such as backend programmer, game tester, R&D engineer and senior artist.
Electronic Arts, which has its office in Hyderabad, has over 650 employees here and is hiring in fields such as senior product manager, software engineer, and content artists.
The great advantage of India is its large number of engineers and programmers. Jaishanker says game developers should know the basics of programming, know C ++ and C-sharp. For the VR games it plans, 3D design skills are also needed.
AI / ML is entering the game in a big way now. These are used to improve the customer experience by matching the right set of players, to deliver personalized experiences, and to aid in fraud detection.
“The gaming industry didn’t need engineers with an AI and ML background five years ago, but right now they’re in the most demand with some of the highest paying positions,” says Prashant Joshua, product manager at game publisher Mobius Development. Studio.
Mobius CTO Jayanth Tadinada says that when a user signs up, the system creates a profile of the user, in terms of income level, platform spend, credit rating. This is used to send alerts if the player is spending too much of their monthly income on games. “This is all part of the Responsible Gaming Index achieved through AI,” he says.
One area where India lags behind is game design: what kind of player engagement should your game have, what emotions it should arouse, how do you keep the player playing. Since India is primarily a mobile gaming country, creating game designers for PCs and consoles is even more difficult. The investment required for the latter is substantial.
“We’re good at technology, engineering, we have good artists. But all of them lack a deep understanding of game design and economics (economics is about creating hooks in the game to drive purchases), ”says Avinash Pandey, co-founder of Lila Games.
Game engines make it easier. But to create bigger, more engaging games, Pandey says, developers need to have a solid foundation.