Data and analytics have entered the cloud era with two-thirds of analytics for development and production expected to be performed in the cloud by 2023, according to a November 2021 Gartner report.
If your organization is migrating its analytics environment to the cloud, or planning to do so, you’re in control. According to Gartner, 75% of organizations say they are planning to deploy their analytics environments in the cloud or have already done so. It’s natural for organizations to look to public cloud giants AWS, Google Cloud, and Microsoft Azure when undertaking this migration. But other vendors with their roots in the on-premises world are moving as fast as they can to retain and expand their enterprise customer bases they’ve built over the years.
It’s in this market environment that analytics provider Alteryx announced its Alteryx Analytics Cloud earlier this month – what the company calls its first unified end-to-end analytics automation platform. The platform integrates the following components into a single unified platform: Alteryx Designer Cloud, Alteryx Machine Learning, Alteryx Auto Insights, and Trifacta Data Engineering Cloud. This comprehensive cloud platform is part of a series of announcements from the company as it prepares to compete with public cloud providers and more traditional competitors in a new era of cloud analytics.
One pillar of Alteryx’s strategy could be its acquisition of data engineering software company Trifacta, which closed in February.
“Trifacta brings breakthrough integration with cloud data warehouses like Snowflake and purpose-built architecture for the three major public cloud providers – Amazon Web Services, Google Cloud Platform, and Microsoft Azure,” said Alteryx CEO Mark Anderson. , in a statement announcing the deal is close. “These capabilities will anchor and accelerate Alteryx’s journey to the cloud by combining our industry-leading analytics solution with Trifacta’s cloud-native capabilities to deliver unparalleled deployment options that meet our customers’ analytics needs.”
Trifacta is a former Alteryx competitor, and it’s adding cloud-native technology and talent to the mix as Alteryx pushes its cloud plans forward. Alteryx needed these capabilities immediately, and the Trifacta deal was a way to do it quickly, according to Pete Krensky, research director at Gartner.
“They needed this yesterday,” he said. “The Trifacta element impresses me.”
Krensky notes that this acquisition will increase Alteryx’s credibility with a key player in the business, the data engineers who manage all enterprise data pipelines and data-powered analytics tools and applications.
Alteryx has a slightly different message that it continues to push, branding itself as the organization that can democratize data science, enabling business users to get high-level functionality from an easy graphical user interface. to understand and use. The company’s chief data and analytics officer, Alan Jacobson, joined Alteryx in 2019 after spending years at Ford Motor Co., where he led engineering teams and eventually led a data science team. data that has used Alteryx.
In his Alteryx technology usability demo, Jacobson talks about how his teenage sons are both Alteryx Certified, and he provides examples of their use cases, for example, using advanced analytics to determine the right amount of sleep and proper nutrition to improve performance in a two-mile run.
“We’re democratizing analytics, allowing more people to start manipulating and exploring data in ways they couldn’t before,” says Jacobson. “So it’s not just for data scientists.”
Jacobson says there are two reasons why it’s important for analytics technology to move to the cloud. First, as companies grow and analytics become more sophisticated, the computing power required will also increase, and the cloud will be better able to accommodate this. Second, more customer data is now in the cloud, so it’s important that analytics capabilities are where the data is.
That said, Alteryx has no plans to eliminate its on-premises business. Jacobson describes the company’s approach as cloud-first. The company now has existing products for the premises. Jacobson says it remains to be seen if Alteryx’s new cloud-native technologies will be offered in on-premise versions. He acknowledges that the trend is for organizations to move more towards these managed cloud solutions that don’t need to be managed on-premises by IT.
“What we’re trying to do is make sure we’re giving customers full options across the spectrum,” says Jacobson.
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