Acclaimed author and entrepreneur Richie Norton launches new book


AuthorRichie Norton

“Anti-Time Management” offers a new concept of Thunderbird graduate attention prioritization

PHOENIX, ARIZONA, USA, Aug. 3, 2022 / — In a move that illustrates his continued commitment to providing innovative and transformational books, Richie Norton, the acclaimed and award-winning author of “The Power of Starting Something Stupid,” disrupts the long-held belief that time management is the key to achieving goals, dreams, and happiness with his new book Anti-Time Management.

In the book, Norton introduces the time-centric philosophy of “time shifting,” a new perspective that allows people to enjoy freedom of time, place, and income by prioritizing attention over time management. Norton is a graduate of the Thunderbird School of Global Management at Arizona State University.

Following great personal loss (including the death of his son and his wife’s stroke), Norton recounts how he and his family live with no regrets and teaches others to do the same to reclaim their lives, live their dreams now and create professional priorities that support their personal.

Some key concepts covered in the book include:

• Project Stacking: Use a single task to accomplish multiple lucrative projects that work interdependently
• Synchronization of work: doing the work in concert with your highest goals to achieve your goal
• Expert sourcing: design your work around results, not means

“Richie Norton is absolutely brilliant, and he’s done it again! It’s an amazing book that’s packed with groundbreaking ideas while being extremely practical and immediately useful. Richie simplifies the complex layers of work-life freedom that we all face, so I’m already creating more space for my life, my family, and my business in a way that inspires me, empowers me. hope and brings me joy, and I’m confident he can do the same for you,” said Stephen M. R. Covey, New York Times bestselling author and Wall Street Journal No. 1 for The Speed ​​of Trust. and Trust & Inspire.

To learn more about Richie Norton and “Anti-Time Management”, visit To buy his new book starting at $23.20:

Two book launch events will take place in Salt Lake City and Phoenix on August 31 and September 1, respectively. For more information and to purchase the book and tickets, visit

Contact [email protected] for special group rates for events and bulk book purchases. Sponsorships are available for both events, as well as private training and additional special events; please contact Samantha directly for more information.

About Richie Norton
Richie Norton is the author of “The Power of Starting Something Stupid” and an international speaker, CEO, serial entrepreneur, coach, investor and consultant.

“I wrote The Power of Starting Something Stupid at Thunderbird and was officially published in 2013. It’s now in over 10 languages ​​and is endorsed by Steve Forbes, Jack Canfield, Stephen Covey, etc.,” Norton said. “My new book Anti-Time Management is published by Hachette (one of the top five publishers in the world) and endorsed by business heroes we studied at Thunderbird like Marshall Goldsmith (who named me one of the top 100 business coaches for executives). ”

He lives in Hawaii with his wife, children and dog. For more information, visit


Beth McRae
The McRae Agency
+1 602-330-1996
write to us here


Comments are closed.